PixelRange brightens shopping experience13 December 2010
Touchwood Shopping Centre in Solihull, England has completed a visual overhaul of its exterior to carry it through the festive season, including the installation of 36 PixelRange PixelPars, following a design created by DPL Production Lighting.
With sustainability high on the agenda and the need for environmental performance measurement, DPL’s technical director, Pete Watts, specified PixelRange PixelPars. “The requirement was for low current fixtures with the ability to colour change,” he said, “so LED units were obviously the way to go – and PixelRange is the brightest and the best quality you can get.”
The brief was to enhance three outside areas of the shopping centre, making them festive and bright for the holiday season. The PixelPars add dense pillars of light from roof levels with texture added using a combination of moving lights and compact discharge profiles.
In other areas, the PixelPars supply additional LED colour changing wash, which emanates from the entrance, shining out across grey roof tiles to draw focus to the entrance. Elsewhere, an entrance was brightened up with an LED wash to the floor, overlaid with snowflake gobo projection.
“The installation has transformed the shopping centre,” said centre manager, Paul Birkett “The guest experience has been transformed by the innovative use of lighting and by using LED based technology we have been able to stay true to our sustainability aspirations too.”