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Philips signs up AC-ET

Ian McMurray 22 July 2011
Philips signs up AC-ET

A.C. Entertainment Technologies (AC-ET) has been appointed by Philips Vari-Lite to distribute its full range of VARI*LITE premium moving light products in the UK. The deal was completed by AC-ET North’s Sales Director Jonathan Walters and Philips Vari-Lite’s European Sales Manager, Matt Hallard. It is part of a general realignment of Philips Vari-Lite’s European distribution of products, parts, and support services.

“AC-ET has an excellent reputation as a leading international sales operation, bringing a wealth of industry knowledge together with vast resources and after-sales support,” said Hallard. “We believe that they are an ideal partner to help grow our UK business."

"AC-ET is delighted to become an integral part of Philips Vari-Lite’s very select distribution networkm” said Walters. “Building on our many years experience in supplying cutting-edge VARI*LITE technology and other leading Philips brands to our clients for a diverse selection of projects, we look forward to continuing to help make this premium lighting range a huge success story."

The Vari-Lite distribution agreement is said to fit perfectly into AC-ET’s existing product portfolio, which already includes two other premium Philips brands – Strand and Selecon.

The VARI*LITE products being supplied through AC-ET will include the latest range of "Little Ones" – the VL440, VL770 and VL880 profile luminaires – designed to be smaller, lighter and brighter and very competitively priced. Also ranged is the new VLX3 LED wash light, a smaller version of the hugely successful original VLX, complete with 15-55 optical zoom based on the facilities offered by the popular Selecon PL3 fixture.

Picture, L to R: Jonathan Walters, Matt Hallard

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