Philips expands ‘strategic reselling’ agreement with Pharos30 November 2009
Philips Color Kinetics is now a reseller of the complete portfolio of Pharos control solutions, writes David Davies. The new announcement – which concerns the North American market – is said to represent an expansion of Philips’ “extremely successful distribution agreement” in Europe and Asia.
Starting this quarter, Philips Color Kinetics will offer Pharos controllers – which range from scalable lighting playback devices to audio/video controls – through its existing distribution network. Pharos control solutions work seamlessly with the complete range of intelligent white and full-colour LED lighting fixtures from Philips Color Kinetics.
Jeff Cassis (pictured), CEO of Philips Color Kinetics, told II: “We are thrilled to expand Philips’ existing reselling agreement with Pharos Architectural Controls to the North American market. By extending our portfolio of control solutions, we are providing our customers with a broad range of control options – from simple to sophisticated – that work seamlessly with Philips Color Kinetics LED lighting solutions.”
Philips Color Kinetics LED lighting solutions and Pharos controllers feature in a variety of high-profile installations around the world, including the British Airways London Eye and the Bosphorus Bridge in Istanbul.