Osram presents its largest ever LED lamp portfolio8 October 2014
Osram’s portfolio of LED lamps now includes over 90 units, making digital light available for everyone, claims the company. The 90 lamp types are based on a platform strategy, ensuring a uniform design appearance and that technological enhancements are rapidly passed on to customers. Production in close proximity to the market also means quick availability, says the company . “Even more customers are upgrading to LED,” said Geert van der Meer, head of the LED lamps and systems business unit at Osram. “We help them make their decision through attractive prices, premium design and above all, the highest quality.”
The new LED portfolio consists of more than 20 types that until now did not exist in the form of LED lamps. A design highlight is the LED Superstar Classic A40 (pictured), which is a real incandescent bulb replacement as it is just as compact as the original. The platform strategy means that identical components are used in differing lamp types.
The lamps are mainly produced near to their specific markets, for example with manufacture in Germany for the European market and in Mexico for the American market. In this way lamps can be optimally and quickly adapted to the needs of the individual market both in Europe and America and delivery times are reduced. The new Osram LED lamps are available now.