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Optocore announces new international sales appointment

David Davies 16 February 2011
Optocore announces new international sales appointment

Optocore has named Mark Davidson (pictured) as its new international sales & marketing manager, based at the company’s HQ in Munich. His global remit will include the EMEA territories, Russia and Pacific Asia.

Mark, who is multilingual, has had a distinguished career in network systems for broadcast and live applications, both in North America and Europe. He arrives at Optocore from Advantech Wireless Ltd, and previously worked at Riedel Communications and Clear-Com Communications.

“The company has great technology and a strong foothold in the broadcast, live and fixed installation markets,” said Davidson. “The potential is huge and I’m really excited — I’m sure we can grow the company exponentially.”

Davidson’s priority will be to focus on these core markets and develop a direct and indirect sales strategy, as well as carrying out a review of Optocore’s global partners.

The appointment follows hot on the heels of Optocore’s introduction of new MADI devices at ISE 2011. To read our coverage of that launch, visit

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