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Omnivex combines live coverage, travel information for ski championships

Ian McMurray 16 March 2011
Omnivex combines live coverage, travel information for ski championships

Omnivex software was recently used to distribute digital signage content – including live streaming – to multiple locations throughout Norway during the 12-day FIS Nordic World Ski Championships.

The World Ski Championships featured 21 disciplines in cross-country, Nordic combined and ski jumping. All of the disciplines took place at Holmenkollen’s new national arena in Oslo, Norway. With over 300,000 tickets for the event sold, the majority of spectators used public transportation to travel to the event. Rom Eiendom AS, owner of much of Norway’s train system, took the opportunity to use digital signage within the train and bus stations to not only display information about the event and how to get there via public transit, but also to stream live content from the event inside and outside stations for passengers.

Rom Eiendom signed an agreement with NRK, the national television company in Norway, to have the rights to show live broadcast coverage from the World Ski Championships throughout the Oslo S and Lillehammer train stations. Oslo Central Station (Oslo S) is by far Norway’s busiest train station, servicing over 150,000 travellers daily on a typical day, with express, regional and local trains from four different companies.

Omnivex software was selected to power the information system for Rom Eiendom after a public tender process. The digital signage system is mainly used to display traffic conditions, bus and train schedules, and other useful travel information. Additionally, Rom Eiendom uses Omnivex software to display internal information to the company’s employees and on construction sites to increase operational efficiencies.

The digital signage system was implemented by Omnivex reseller Hatteland Vision. "Omnivex software provides Rom Eiendom with the flexibility to handle all of the different ways that they wanted to be able to use digital signage – and all with one integrated software platform," said Geir Ove Finstad, managing director of Hatteland Vision. "The ability of the software to be used to display many different types of information through their various data linking products, as well as to stream live content for special events, has been invaluable."

Rom Eiendom is one of the largest property companies in Norway. The use of digital signage helps to support its main goal of creating better urban spaces where people can meet. The company owns over 1,000 properties and approximately 350 train stations. Rom Eiendom’s vision is to eventually use digital signage throughout many of their properties.


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