New Middle East distributor for i-Pix15 February 2010
DLC Dubai has assumed distribution responsibilities in the Middle East for the UK-based LED lighting manufacturer. The appointment follows an increased awareness of and interest in the i-Pix BB range across the region, along with its specification in major projects by prominent LDs such as Svend Pedersen and Mark Cunniffe.
As a result of the new deal, i-Pix products are now available across all continents. Established in 1993, DLC Dubai is offering the full i-Pix range – including the newly launched BB1 high power output, low power consumption fixture – for sale and rental. The company will also support all companies in the region that are using i-Pix products for shows, events, permanent and temporary installations, and those working on government projects.
DLC Dubai’s Lorraine Ludman commented: "i-Pix products came highly recommended by a number of the leading lighting designers with whom we work, so we were really keen on using and promoting them. The low power consumption is a definite bonus and they also have a great reputation for being robustly engineered and tough enough to withstand the rigours of touring."
Chris Ewington from i-Pix added: "It’s great to have DLC onboard – the company has an excellent track-record and a reputation for being ground-breaking. The BB range has already been seen in action on prestigious shows and presentations in the Middle East, and it was always part of our planned growth to have a strong representation there."
The aforementioned BB1 is a Building Block system that gives lighting and visual designers the opportunity to configure lightsources as they wish. The series is designed around three basic components: a weatherproof (submersible) 15V fixture, a power disruption box and multiple rigging frames.