New Martin Professional organisation in Spain19 September 2011
Martin Professional has agreed with Ecler to end its longtime exclusive distributor relationship in Spain and to start a new distribution model. Effective 10th September, Martin is serving selected Spanish customers directly via a local presence administered by Martin Professional’s headquarter office.
“Ecler has been an extremely dedicated and reliable partner for Martin Professional for many years,” said Martin Professional Vice President Distributor Sales, Bruno Garros. “The economic challenges in Spain have been great and Ecler’s business reorientation towards AV systems integration required a sales reorganisation for Martin products. Therefore, Martin will take care of selected top accounts, mainly rental companies, and Ecler will continue supplying to installers and system integrators. We believe this new structure will reinforce Martin’s performance and better serve Spanish customers.”
Martin and Ecler have agreed that three of Ecler’s personnel – Eduard Baró, Fernando Moya and Eduard Muñoz – will be hired by the Martin Professional headquarters office with immediate effect.
“Eduard, Fernando and Eduard are not only extremely qualified professionals in this industry, they have been Martin’s face in Spain for more than 20 years,” said Garros. “They are well respected in the market and are a major factor in the high level of confidence in the Martin brand in Spain.”
Taking over sales responsibilities in the Spanish market and working together with the new hires, as well as the company’s sales, service and customer care departments, is Martin Professional key account manager for distributors, Peter Dahlin. “With the Three Amigos on board, the new structure in Spain will continue to deliver the top notch service that our Spanish customers expect,” he said. “We look forward to expanding upon the relationships that Ecler has developed over the years.”
Separately, Martin Professional announced that Maarten Gossye has joined the company as key account manager covering the Belgium and Luxembourg markets.
Gossye worked for Martin Professional’s former distributor in Belgium, EVDV, from 2007-2010 where he was responsible for customer service and product support.
In his new position, Gossye will cover both the install and rental markets for Martin in Belgium and Luxembourg. Due to his technical background, he also will handle product demonstrations and provide support on technical issues.
Gossye is based in Geraardsbergen near Brussels.
Photo caption: (l to r) Eduard Muñoz, Fernando Moya and Bruno Garros