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New Look for MicroTiles

Ian McMurray 29 November 2010
New Look for MicroTiles

In-store media specialist Mood Media Corporation has created eye-catching visual media content and installed the first ‘MicroTiles’ wall in a retail environment across the UK and Ireland in fashion retailer New Look, which opened its flagship store in Dublin this month.
 
Mood Media’s visual media team has developed animated content to broadcast through MicroTiles to promote the breadth of New Look’s exciting product range and compel shoppers to go downstairs, where New Look has one of the largest and most visually appealing store areas in the shopping centre.
 
Christie’s MicroTiles, says Mood Media, provide a digital canvas for high resolution screens to display engaging and exciting marketing content, and are a cutting edge visual technology. They can be arranged into almost any shape, including walls, columns, diagonals and steps to create eye-catching in-store displays.
 
”When we got the brief for this store opening, we knew we wanted to introduce something show-stopping and immediately contacted Christie,” said Vanessa Walmsley, SVP of corporate marketing at Mood Media Corporation. ”We work with retail clients and are 100% focused on finding the right media solutions to enhance shopper experiences.”
 
”Christie is thrilled Mood Media Corporation chose MicroTiles for New Look’s flagship store in Dublin,” said James Belso, UK channel sales manager, Christie EMEA. ”The ability to reconfigure the MicroTiles within the store in line with the fashion seasons formed an important part of the initial brief, and highlights the compelling impact and flexibility that Christie MicroTiles can offer within the Retail AV market.”
 
The flagship New Look store opened in Dublin’s Jervis Street Shopping Centre on November 5th and the in-store media ensures customers are aware of the wealth of product in the store’s huge downstairs shopping area.
 
www.christiedigital.com/emeaen
 

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