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New BMB, AWE venture is green for go

David Davies 6 February 2012
New BMB, AWE venture is green for go

The owners of two of Europe’s leading distribution companies – BMB Electronics and AWE Europe – have announced the formation of a new international residential CI distribution business, Amber International.

As is only appropriate, the news was toasted with champagne by co-owners Willem Bok, also owner of BMB, and AWE’s managing director, Stuart Tickle.

The new company – which is a separate trading identity and does not impact upon the individual operations of BMB or AWE – has taken over international sales, marketing and technical support for three key CI brands within EMEAA (Europe, Middle East, Africa and Asia): URC, TruAudio and Planet Waves.

Based in a purpose-built facility in Veen, The Netherlands, Amber International has also been appointed to represent the Kinetik Labs brand across EMEAA.

Stuart Tickle commented: “Amber International is immediately positioned as a leading force in international distribution of high quality CI products. Retaining the strengths of BMB’s existing relationships, resources and presence in international markets, Amber also draws on AWE’s significant sales, marketing and technical expertise, which is proven to develop business for leading brands in the UK. This collaboration presents a clear direction and strategy for the brands it represents, which will enable Amber to build awareness and significantly increase sales.”

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