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Midwich Home distributing Atlona residential products

David Davies 25 August 2011
Midwich Home distributing Atlona residential products

The home technology division of Midwich – which is the UK’s largest AV distribution group – is now distributing Atlona’s residential-focused product ranges, Atlona Professional and Atlona Home.

Atlona’s portfolio of products includes cables, adapters/connectors, accessories, switchers, distribution amplifiers/splitters, extenders, converters/scalers, wireless products, signal generators and displays – all designed to meet a wide range of requirements, from entry level to high-end installation.

“We are very excited to be working with Atlona to market and distribute the residential family of products,” commented Lee Hooker, general sales manager for MidwichHome. “Atlona’s line-up has developed in recent years to cover almost every digital connectivity solution that is required, and at the same time they are continuously designing and developing innovative leading-edge technology products. By adding Atlona to our already extensive range of AV connectivity-based solutions, we will further strengthen our market position. The range will be further backed by our Technical Solutions arm, True Colours, supporting dealers with product information, demonstrations and training.”

Jeff Meyer from AV Consulting International, European representative for Atlona, added: “With their experienced staff, focused channel coverage and exceptional customer service, we are looking forward to working with MidwichHome. Atlona has been growing rapidly in the UK and throughout Europe. Working with MidwichHome and the Midwich group now means we can build on this momentum, expose the Atlona brand to a focused channel and take our business to the next level.”

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