Marwell Zoo goes interactive with ONELAN3 April 2014
Hampshire’s Marwell Zoo has answered the need to engage visitors by installing an interactive wayfinding solution using a ONELAN Net-Top-Box 660 and CMS 100.
The 140-acre zoo, which is also a registered UK charity, is home to over 170 exotic and endangered species from ants to snow leopards. With a wide variety of different zones and visitor attractions Marwell Zoo wanted an interactive way to engage with its visitors.
The attraction communicates large volumes of information to visitors on a daily basis as it seeks to enhance visitors experiences. Printed material alone was too limiting for Marwell Zoo’s requirements.
ONELAN’s reseller Eclipse Digital installed an outdoor interactive wayfinding solution comprising ONELAN Net-Top-Box 660 and CMS 100. Eclipse Digital created an interactive map so that visitors can locate different areas of the park and also touch the animal sections to discover key information about them.
There is also other information on the signage including forthcoming events, membership information and details of restaurants, shops etc. The content is updated by Marwell Zoo’s inhouse marketing & events team enabling them to communicate important information effectively.
“Eclipse Digital has brought a whole new dimension to how we communicate with and provide information for our visitors… The digital map needed to be easy for all age groups to use, aesthetically pleasing, informative, interactive and easy for us to update and we have been delighted with the end product,” commented Becky Glenister, event manager, Marwell Zoo
“We currently have two units situated at the front and back of our zoo with a long term plan to install more screens in our 140 acre site,” she added. “From the start the whole process has been smooth and uncomplicated and we have Eclipse Digital to thank for their highly organised professional installation and ongoing technical support. We would highly recommend their services to any potential customers.”