Magenta signs Craneworks15 June 2010
Video/audio switching company Magenta Research has appointed Craneworks of Helsinki to distribute its full range of audiovisual and serial signal distribution and switching products in Finland.
Craneworks specialises in audiovisual communications, IT and digital signage, providing products and services including custom application development to leading content distributors and producers in the Nordic region. Its new distribution agreement allows the company to grow sales throughout its customer base, as well as providing increased access to Magenta technologies for its own engineered solutions.
“We differentiate ourselves by delivering the very highest quality solutions to our customers, and this is why we chose to partner with Magenta,” said Sami Käyhkö, managing director of Craneworks. “We have assessed products from several major brands addressing the challenges of video distribution over copper and fibre media. Magenta has the only product that lives up to its marketing promises, delivering crystal clear pictures over longer distances than any of the alternatives.”
Explaining that Craneworks had dismissed VGA-connected extenders as a viable technology for cutting-edge projects, citing poor picture quality, lack of support for full HD and problems with analogue signals, Käyhkö revealed details of a project completed successfully in December 2009 using Magenta extenders. “We installed two separate 5x Full HD video walls in Helsinki Ice Hall, the home of top national ice hockey team HIFK, running with 9,600 x 1,080 total picture resolution. The media player is located 100 metres away in a separate machine room. Magenta extenders deliver the full HD picture on each screen, preserving the original image quality all the way to the screens, and it looks great.”