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Magenta shows RAI visitors around

test 3 February 2010
Magenta shows RAI visitors around

The RAI convention centre where ISE 2010 is taking place has deployed over 800 MultiView transmitter and receiver units from Magenta Research.

The Magenta units are used to manage high quality VGA and video signal distribution for RAI Live!, said to be Europe’s largest and most dynamic single location digital screen network. Magenta’s MultiView Series was apparently chosen for its field-proven reliability in signal distribution over unshielded twisted pair (UTP) cable to overcome complex environments and long distance challenges.

Amsterdam RAI hosts more than 500 events, 120 trade shows and caters for over two million visitors every year. In order to aid navigation through the 87,000 square metres of exhibition space, RAI engaged with Netherlands digital signage solutions provider QYN to create a unique way-finding and commercial messaging service for organisers, exhibitors and visitors. When the new RAI Elicium opened in September 2009, it added a further 100 screens, bringing the current total to 800.

A combination of fixed and mobile screens throughout RAI entry points, halls, walkways, conference areas, meeting rooms and exits are controlled by separate PCs. The distribution of content and playlist to these PCs is managed by a central server.

Since many of the PCs are in server rooms, the distance between them and the screens is considerable. Owing to complicated cabling structures already in existence and the vast side-wide coverage required, QYN opted for a high-level extension product that would simplify the installation process, ensure no conflict with external influences and achieve high quality over an extensive range. Magenta’s Dutch distributor MVS Video liaised with QYN on the supply of over 400 transmitters and 400 receivers, with support from Magenta’s US technical team.

"We have many years experience in the narrowcasting industry and for this application we required a product that would guarantee high quality content on screens 24/7," commented Hans-Christiaan de Vaan, Managing Director, QYN. "Magenta’s MultiView has demonstrated unmatched distance, performance and reliability in other Dutch customer installations with difficult circumstances, including McDonalds, so our proposal to Amsterdam RAI was positively received and the quality has met expectations."

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