Magenta goes with Maverick for digital signage16 February 2010
Matrix switcher and HD video extension solution manufacturer Magenta Research has announced a newly established alliance with pan-European AV distributor Maverick for its Cyan extension range.
Maverick is currently assembling a wide portfolio of digital signage products, as well as a team of dedicated support specialists located in the UK, Spain, and Portugal. Full roll-out to 16 countries throughout Europe is planned to take place over the next 12 months.
Jon Sidwick, director of Maverick Europe, stated that this alliance with Magenta will offer Maverick a new opportunity, as Magenta’s brand is well established and highly regarded: “It is a great boon for us to be able to add Magenta’s Cyan video extension range to our product offering. We have been looking for cutting edge products that address changing technology and Magenta brings that to the table. Our companies are mutually aligned to offer customers the best solution and service.”
Maverick states that its logistics operation and centrally located inventory will offer the European market ease of supply, as well as support for pan-European opportunities. This alliance will thus further extend Magenta‘s European reach.
Bob Michaels, president of Magenta Research, said: “In the year following the opening of our office in the UK, the level of interest in Magenta products has steadily increased across Europe. Customer support, whether it be for pre sale, applications assistance or post sales installation and support was high on our priority list. Our prime objective was to team up with an organisation with the same core philosophy. Maverick has earned a strong reputation in those areas, and they are able to provide the highest level of support for our products throughout Europe. The Maverick-Magenta Alliance will prove to be formidable in the European digital signage market.”
In selected countries, in addition to the Cyan range, Maverick will also carry the full range of Magenta’s extension and switching products.