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Landmark launch from SIM2

David Davies 27 September 2011
Landmark launch from SIM2

In what is described as the largest product launch in the Italian projector specialist’s history, SIM2 has introduced 10 new projectors to complete a 15-strong line-up that marks its 15th anniversary.

Heading up the new offers are the NERO single-chip DLP projectors, which share many of the technical attributes of the acclaimed LUMIS 3D SOLO 3-chip series. SIM2 engineers have designed a flexible platform—NERO 3D-1, NERO 3D-2, NERO 3D-HighBrightness and NERO 235—that will offer consumers four different feature sets, depending on model: 3D, high brightness, high contrast, and 2.35:1 aspect ratio. Among this range, the NERO 235 represents SIM’s first 2.35:1 aspect ratio projector.

Also launching are the CINEMA projectors, CINEMA 90 and CINEMA 100. The 3-chip 3D DLP projectors use a dual lamp system to deliver up to 10,000 lumens – a high light output that is required in reference cinemas with very large screens.

SIM2 is also introducing the three-model MICO 100 range – described as the world’s first active 3D LED projector line – and the LUMIS UNO 3D (pictured), a more affordable addition to the LUMIS 3D series.

Alan Roser, managing director of SIM2 UK, commented: “This is a very special year for SIM2 and the15 new models are a stunning showcase of our technical excellence. This new line-up means that SIM2 has the largest range of 3D projectors with 12 models utilising a variety of technologies. The new additions mean that SIM2 now offers the custom installer a bespoke solution for every environment and purpose, thus affording excellent business opportunities.”

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