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Kramer focuses on real-world AV solutions at ISE 2015

Paddy Baker 19 January 2015
Kramer VIA Collage

Kramer Electronics says it will exhibit at least 13 real-world solutions and technologies at ISE 2015, as well as making several product introductions and providing training, education and networking opportunities.

“To demonstrate working solutions in real-life settings, each with a presenter, is the best way to communicate the value – both business and technical – of our extensive product range in numerous vertical markets,” said Aviv Ron, vice president business development and strategy at Kramer Electronics.

“We expect that our stand will outperform everything we have done at previous shows and will position us ahead of the competition in our ability to bring solutions of unparalleled value, innovation, functionality, scale and performance. Visitors to the Kramer stand will be able to see the products in action, test them out, ask questions and plan for future project investments.”

Highlights include solutions-based demonstration areas such as corporate, education, banking and trading, live events and healthcare. In addition, there will be dedicated areas for collaboration, control and streaming as well as Kramer’s  portfolio of ‘Installer Solutions’, including cables, connectivity and audio innovations.

Showing for the first time in Europe will be the VIA Collage (pictured) and VIA Connect Pro collaboration solutions. Visitors will be able to see at first hand how multiple participants can manage and share video, documents or files securely in real time using PC, Mac or mobile devices.

Kramer will also take up the opportunity to launch new products in many product categories – including new scalers, range extenders and audio products.

Turning to training and education at the show, Kramer will host a panel on ‘Future solutions for productive and effective collaboration’ in the Unified Communications Theatre, Hall 9-A140, between 16:00 and 17:00 on Wednesday 11 February.

The company will also present at three InfoComm University training sessions:

  • ‘InfoComm Lab: Succeeding with EDID’, a hands-on-lab showing how to design HDMI installation correctly presented by Ohad Oman, Product Manager on Tuesday, 10 February at 14:30-16:30 in Room D403.
  • ‘Streaming AV – A Wave of Opportunities’ will explore technologies, benefits, implementations and applications. The session will be presented by Erez Dafnai, product manager, on Tuesday 10 February between 14:30 and 15:30 in Room D204.
  • ‘Collaboration in the BYOD Era’ will be presented by Neta Lempert, VP digital business development on Thursday, 12 February between 14:30 and 15:30 in Room D203.

Aviv Ron commented: “This year, we are putting an even greater focus on education and training to support our technological innovations in the rapidly changing AV and IT world. For the first time, we are introducing Kramer’s Training On Demand that will offer all classes in all popular languages, according to visitors’ demand. ISE is the perfect place for us to do that and it shows the global nature of our presence and support. Training, or rather industry education, is key to our customers’ ability to adopt new technologies and to leverage them when implementing excellent end-users’ solutions.”

Stand: 1-F20


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