ISE takes majority stake in invidis consulting digital signage conference12 February 2015
Integrated Systems Events has entered a joint venture with invidis consulting – Europe’s leading digital signage and DooH consultancy – that will further extend ISE’s leadership as the world’s pre-eminent provider of digital signage events. The agreement sees ISE taking a majority share in the highly successful Digital Signage Conference organised by invidis for the last nine years in Munich, Germany.
“We believe that, working together with invidis, we can take what invidis has achieved with its annual event and help give it truly global reach,” said Mike Blackman, ISE managing director (pictured, right). “There are many synergies here and growth opportunities, and our joint venture further demonstrates ISE’s ambition to be at the forefront of providing market intelligence and thought leadership in the sectors in which it operates.”
“invidis has long played a significant role in the development of the digital signage presence at the ISE show,” said Florian Rotberg, managing director of invidis consulting (centre). “This partnership brings together two powerful brands – one with expertise in content and education and one with substantial expertise in event management – and two leaders in their respective fields to create digital signage experiences with a truly international scale.”
“It’s truly a marriage made in heaven,” added Terry Friesenborg, chief global officer of InfoComm International (pictured left).