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ISE on course to break records again

David Davies 27 January 2011
ISE on course to break records again

The 2011 edition of Integrated Systems Europe (ISE) – which begins at the Amsterdam RAI on Tuesday 1 February – is set to be the largest AV show ever held in Europe.

Despite the addition of two new halls to the 2010 floorplan, exhibition space at ISE 2011 was sold out weeks ago. The show’s gross floor area this year will be 54,000 square metres, constituting an 11% rise on ISE 2010. Net floor space will show an even more pronounced increase, rising by 17% to 26,650 square metres.
Mike Blackman, managing director of ISE organiser Integrated Systems Events, commented: “On top of our two new halls, we have taken extra space in the Europa Foyer to house additional exhibitors together with new features such as the GUI Gallery and IP Village, but even this has proved insufficient and our waiting list of companies who want to be at the show, but who we cannot currently accommodate, continues to grow day by day.”

More than 700 exhibitors will appear at this year’s show – up from 640 last year – with 100 of them being new to the event. For an ever-growing selection of product previews relating to ISE, keep an eye on the website of The ISE Daily at

Meanwhile, on the basis of daily pre-registration levels running at between 15% and 20% above the equivalent in 2010, organisers are predicting a total visitor attendance in excess of 30,000.

“Clearly, the mere fact that we are hosting more companies than ever is going to attract more visitors,” said Blackman. “But the strength of our pre-registration also reflects the range and appeal of the new activities we have added to ISE this year. The showfloor will feature a dedicated 3D Theatre for the first time, along with a new or enhanced presence from organisations such as the KNX Association, AVnu Alliance and ISCE.
“Away from the floor, we have a pre-show Conference programme three times the size of that in 2010, while our parent associations InfoComm and CEDIA have both added on-site certification testing to their education offerings, which are themselves more extensive than ever before.”
Summing up, Blackman concluded: “No other event in Europe rivals ISE in terms of growth, innovation and plain old-fashioned excitement. From both a technological and a business perspective, ISE 2011 will truly offer ‘all the connections you need’.”

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