ISE major new web resource1 February 2010
ISE365 is a year-round web marketing and research resource for products and services relating to exhibitors at Integrated Systems Europe. In addition to an extensive online product and service directory, the service will provide relevant web-links and offer customised catalogues for use on websites run by participating resellers, distributors, integrators and installers.
A ‘find local provider’ country and city search tool will connect users from the products in the catalogue on ISE365 to the matching product in the selected provider’s catalogue, while an AV Service Providers directory will be searchable by category, country and city, with free listings for all members of CEDIA Region 1 and InfoComm International.
ISE exhibitors and members of CEDIA Region 1 and InfoComm International will be able to post product information at any time, and the site will integrate with major social media sites. From March, a New Product Announcer will be emailed to nearly 20,000 people, who will be brought up to speed with all the new products entered into the ISE365 database in the previous month.
Mike Blackman, MD of ISE show organiser Integrated Systems Events, said: “Comprehensive, highly focused, and always full of fresh ideas for AV industry professionals, ISE365 shares many of our exhibition’s core values and is a great extension of the Integrated Systems Europe brand. I’m delighted that ISE365 is launching in Amsterdam and feel sure that our attendees will find it a valuable addition to their business tools – not just for the duration of ISE but throughout the year.”
The new service was developed with InfoComm iQ, whose senior vice president, John Fuchs, commented: “InfoComm iQ is pleased to leverage its expertise in AV online catalogue development to extend the reach of ISE exhibitors beyond the show dates. As ISE’s official online catalogue, ISE365 provides an ideal opportunity for exhibitors looking to make connections with qualified buyers every day of the year.”
“The launch of ISE365 is a significant step forward in building awareness for our industry and its capabilities,” added Wendy Griffiths, executive director, CEDIA Region 1. “It brings together a broad spread of information on suppliers, brands, products and systems into one trusted, easy to access, online resource. Consumers, specifiers and integrators can then browse this consolidated data, see what’s available and be better informed when it comes to making a buying decision.”
ISE will have a dedicated booth at this week’s ISE, to be found at 10K124.
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