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ISE launch of ‘major new product’ by Paradigm

Ian McMurray 6 February 2012
ISE launch of ‘major new product’ by Paradigm

ISE 2012 saw the launch of what paradigm AV described as a major new product line and a major new distributorship.

The Paradigm Display Wall is a unified display product range based around Scalable Display Technologies’ products for automatic alignment, blending, warping and colour calibration of projected images. It comprises a large screen mega-pixel interactive display that sits on the network, with delivery of the mega-pixels achieved via soft-edge blending of standard ultra-short-throw (UST) projectors – typically two or three – to create a wide, ultra high resolution display. The Scalable software suite resides on a networkable server and has image capture cards to allow use of videoconferencing, plus connection of multiple computers and video devices. The server is completely configurable to each installation’s specific needs.

Although Paradigm will be distributing complete kits, resellers will also have the option of just buying Scalable software licences and creating all or some of the solution themselves.

Paradigm’s wholly-owned subsidiary Simulation Displays will be handling the marketing of Scalable’s products into the simulation and reality markets.

According to Paradigm, the product range is based around best practices and research-based knowledge on displays which deliver high-resolution and interactive displays that are scaled to, and configured for, each specific environment they are installed in. Future options will include curved screens and transportable/deployable options.

“The development of this new product with our partners from Scalable Display Technologies has allowed us to realise many ambitions we have had to offer a cost-effective way of using commercial off-the-shelf (COTS) components to deliver advanced display solutions,” said Paradigm managing director Greg Jeffreys. “I believe this will be a real showstopper for consultants and specifiers who are looking to make a step change forwards in 2012 in their clients’ display needs. It’s just the right balance between leading edge rather than bleeding edge.”

Of equal significance, according to Paradigm, is the market launch of the company’s partnership with, and distribution of, Scalable Display Technologies’ range of software-based products.

“Paradigm has taken a proactive stance in the market by offering tightly integrated solutions based upon our ScalableDesktop product line,” said Scalable’s CEO Andrew Jamison. “The use of our software products in the B2B world offers a myriad of advantages and we are pleased that Paradigm plans to offer application specific vertical market packages. We are delighted to have Paradigm join our network of distributors in EMEA.”

www.simulationdisplays.com

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