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ISE host venue installed with new digital signage network

test 14 September 2009

The massive network encompasses entry and exit points, halls and walkways, conference areas and meeting rooms. The solution devised by QYN uses a variety of output devices – including fixed screens, mobile screens and LED lighting – to convey a variety of important information throughout the complex.

Aart Nap, operations director for QYN, commented: “After extensive research and a pilot, RAI concluded that digital media would add value to their primary process of hosting events and exhibitions, and would help them in being the most innovative compact venue [in] Europe. In close co-operation with RAI, QYN designed and developed a unique digital way-finding system with Scala at its core to meet its scalability and media management requirements.”

Oscar Elizaga, vice president EMEA for Scala, added: “RAI, like most leisure and multi-use businesses, is an ideal candidate for digital media by virtue of its need to provide up-to-date information and messaging quickly, effectively and at a low cost. We’ve worked closely with QYN to provide a solution that enables RAI’s 800-screen network to work seamlessly and efficiently and in some respects automatically, which we all are justly proud of.”

Probably best-known to II readers as the home of the annual ISE exhibition, the Amsterdam RAI hosts more than 500 events and 120 trade shows each year.

www.scala.com

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