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ISE breaks standalone AV trade show attendance record

David Davies 9 February 2011
ISE breaks standalone AV trade show attendance record

Event organiser Integrated Systems Europe says that this year’s visitor total of 34,870 is the highest achieved by any standalone AV trade show anywhere in the world.

Equally impressively, on-site exhibitor rebooking resulted in 102% of the 2011 floorplan being reserved for next year’s event. It had already been announced that the 2012 show would add Hall 7 to the existing layout.

With 715 exhibitors (+11% vs 2010) and 34,870 visitors (+22% vs 2010), ISE 2011 continued the pattern of sustained, year-on-year growth that has characterised the event since it began in 2004.
Mike Blackman, managing director of Integrated Systems Events, commented: “ISE has a distinctive European flavour but it is increasingly a forum for global business. We have had substantial visitor growth from Russia, the Middle East, Africa and the Indian sub-continent, and are also hosting significant numbers of consultants and top-level integrators from Asia and North America.

“The feelgood factor on our show floor was more powerful than we’ve experienced at any previous ISE. We promoted the show with the slogan ‘all the connections you need’, and our level of exhibitor rebooking indicates that this is not an empty promise.

“Visitors to ISE benefit not just from viewing new products, but from seeing them in the context of wider application and market developments. This is not a gadget show – it is a platform on which attendees can gather and discuss new ways of applying technological innovations to deliver value to their customers.

“ISE is a barometer for business sentiment and if our show is anything to go by, the systems integration industry is set for a very rewarding year indeed.”

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