ISE attendance jumps 22%6 February 2011
This year’s ISE attracted a record 34,870 attendance to the Amsterdam RAI, representing a 22% increase on last year’s figure. Mike Blackman, managing director, Integrated Systems Events, commented: “We have had a fantastic three days here in Amsterdam, our show aisles being packed with technology buyers and specifiers from the moment we opened on Tuesday morning to the doors closing at 6pm on Thursday.”
A total of 715 exhibitors, including 150 new companies, exhibited, representing an 11% rise on ISE 2010 – covering some 26,650 net square metres of floor space.
“ISE has a distinctive European flavour but it is increasingly a forum for global business,” Blackman said. “We have had substantial visitor growth from Russia, the Middle East, Africa and the Indian sub-continent, as well as modest but significant numbers of consultants and top-level integrators coming to us from Asia and North America for the first time.”
ISE 2011 offered a greatly extended pre-show Conference programme and enhanced educational offerings from not-for-profit trade associations CEDIA and InfoComm International, the show’s co-owners.
New pavilions and show features dedicated to 3D applications, digital signage content, audio-video networking and much more were also high on the event’s agenda.
Blackman said ISE 2011 strengthened its reputation as an unrivalled creator of new business opportunities for every link in the systems integration value chain. “We promoted the show with the slogan ‘all the connections you need’, and our level of exhibitor rebooking indicates that this is not an empty promise.”
On-site exhibitor rebooking for 2012 resulted in 102% of the 2011 floor plan being reserved and organiser Integrated Systems Events had already confirmed that the 2012 show would occupy an expanded footprint, with the addition of Hall 7 to the 2011 layout.