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ISE announces Heineken Experience Tech Tour

Paddy Baker 3 February 2016
Museumnacht - Heineken Experience

UPDATE: DUE TO AN OVERWHELMING RESPONSE, THIS TOUR IS NOW FULL! THANK YOU FOR YOUR RESPONSES.

Dutch IT and audiovisual integration company Mansveld will host a group of ISE visitors on the first ever behind-the-scenes tour of interactive technology at the iconic Heineken Experience in Amsterdam.

Taking place at the end of the first day of the show, Mansveld will present a detailed analysis of how technology is operated in the former brewery and how it has evolved to provide audiences with a deep understanding of Heineken’s unique heritage.

Technology highlights include lighting and show control; video displays; simulation rides; interactive kiosks and sensory exhibits such as bubble machines; virtual beer mats alongside complex building management and IT infrastructure.

The Heineken Experience includes services and technologies from the following ISE exhibitors: BSS Audio (1-F6); Cloud Electronics (7-P170); Electrosonic (1-N20); Panasonic Marketing Europe (1-H20); Sharp Electronics Europe (11-E76).

The Tech Tour takes place from 18:00 to 21:00 on Tuesday, 9 February 2016. Transport to and from the Amsterdam RAI is provided. Capacity for this tour is limited and spaces are available on a first-come, first-served basis.

 

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