ISE adds second digital signage area8 January 2010
A Digital Signage Expert Showcase within ISE 2010 has been announced by Integrated Systems Events. Co-located next to _ and integrated with _ a number of other attractions to form a larger Digital Signage Area in Hall 10 of the Amsterdam RAI, the Showcase is intended to show ISE attendees a complete signage system, with content creation, management, delivery and display solutions from a range of vendors, all viewable in a single location.
Mike Blackman, Managing Director, Integrated Systems Events, commented: _With over 250 digital signage exhibitors at our tradeshow and our DOOH Business Conference now firmly established as Europe_s premier networking event for digital advertising, we felt the need to provide an additional Digital Signage Area for 2010.
_The Digital Signage Expert Showcase is a key element of this, and we believe it will hold enormous appeal not just for our core integrator channel but also for those DOOH Conference delegates who may be less technically orientated, such as those from the creative content and agency communities._
Adjacent to the Showcase will be a number of other features, including a real-time demonstration of the _RAI Live!_ digital signage network _ widely acknowledged to be the most sophisticated of its kind in Europe, and used extensively by ISE_s organisers and exhibitors to promote show features and education sessions, as well as to assist attendees with wayfinding.
An additional booth staffed by members of OVAB Europe will introduce attendees to this ground-breaking association for the outdoor advertising industry, which aims to drive the growth of the DOOH sector by promoting the adoption of standards that are comparable to those used by _conventional_ media.
Ronni Guggenheim, CEO of Minicom Digital Signage which has been appointed by ISE to run the Showcase, explains: _The digital signage industry is a fragmented collection of technology and solution providers, each of them offering one piece of the puzzle in the digital signage eco-system. While a show visitor normally walks the floor seeing bits and pieces of the overall application out of context, our Showcase will present the end-to-end solution _ giving a bird_s eye perspective on how to plan, create, rollout and operate a full-scale digital signage network, from content to measurement._
As an extension of this activity, OVAB Europe will be providing a _Digital Signage Expert Tour_ of ISE, which will begin and end at the Showcase. And as Guggenheim concludes, the addition of the _RAI Live!_ demonstration will provide the icing on the cake:
_While the Showcase will show the eco-system of digital signage vendors, the _RAI Live!_ demo will see that being translated into a practical application that is proven to drive traffic and produce ROI for its customers. After that, attendees will be able to get more information about the industry from the OVAB Europe booth. We believe this is a unique combination that will have widespread appeal to the ISE visitor base._
Integrated Systems Europe 2010 will take place at the Amsterdam RAI, Netherlands, on 2_4 February 2010.