ISE 2017: new halls, more space, new exhibitors24 October 2016
Integrated Systems Europe 2017 will feature over 3,000 sqm of additional show floor exhibition space compared to ISE 2016, making it the biggest exhibition in the event’s 14-year history.
With over three months to go before it opens its doors, ISE 2017 is also seeing an increase in its exhibitor numbers, with 135 companies making their debut at the show – confirming ISE as the destination of choice for businesses looking to build their profile and opportunities in the AV marketplace.
To help cope with the show’s continued year-on-year growth the RAI Amsterdam will be introducing an additional hall and pavilion, a new hall numbering system and increased car parking facilities. The new hall, named Hall 9, will be able to be accessed via Halls 8, 10 and 11. Additionally, a new Pavilion will be erected at the Congress Square, providing another 1,500sqm (net) of exhibitor floor space, and connecting with the Exhibitor Foyer, Diamond Lounge and Auditorium. The combined area will now be known as Hall 14.
Blackman continued: “We will be able to provide more space for exhibitors and create a richer experience for attendees over the four days of the show. As ISE evolves and grows it’s great news that our venue partner is working with us to take the show forward.”
Furthermore, a total of 940 additional parking spaces have been created to meet the expected increase in attendee demand.
The introduction of the new areas means that some ‘traditional’ halls and areas within the RAI Amsterdam will be renumbered. These are as follows:
Integrated Systems Events managing director Mike Blackman commented: “Making sure that we can feature all of the world’s leading AV vendors and service providers has always been a priority for us in delivering value for ISE attendees. With the expansion of the show I am delighted that we are able take the attendee and exhibitor experience to the next level for our 2017 event.”
The 2017 edition will not only be the largest but also the most compelling show produced so far. A Closing Keynote featuring Cirque du Soleil’s CEO Daniel Lamarre, the largest ISE educational programme so far produced by CEDIA and InfoComm International plus five Show Floor Theatres all point towards a rich and vibrant four-day event.
Other updates at ISE 2017 will include the introduction of a new Smart Building Theatre into the new Hall 9 and a focus on Education Technology in Hall 13.
The next Integrated Systems Europe will take place from 7 to 10 February 2017.