ISE 2014: Barix AudioPoint gives screens a voice7 February 2014
ISE 2014 saw Barix show a multichannel audio streaming solution that engages consumers on mobile devices in retail environments. The solution aims to “give the screen a voice” by engaging consumers at shopping windows and inside stores through visual content and associated audio streams.
A free Barix smartphone app called Barix Audio Point, which will be available in app stores, prompts consumers to scan a QR code for stream access, which provides relevant audio content in synchronisation with on-screen video.
Watch Barix CEO Ronni Guggeheim talk about AudioPoint here:
The combination brings higher awareness to promotions, store branding and other messaging through deeper engagement with shoppers and addresses the retailer’s goal of increasing basket size.
At the show, Barix demonstrated a complete audio signage solution with screenFOOD, a dynamic in-store merchandising company whose content management system automates audio and video delivery.
The Barix solution can work with any digital signage player, with Barix encoding and streaming high-quality audio through access points near each screen. Those access points enable the Wi-Fi connection that delivers audio to mobile devices in harmony with video playing out on screens. Multichannel audio capacity supports multiple streams, allowing retailers to provide audio signage content in several languages.
Systems integrators can use the same network architecture to separately deliver Barix in-store radio solutions with dynamic ad insertion and live paging and intercom. Retailers can deploy the latter at help points alongside display screens to expand customer service channels.