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ISE 2010 scales new heights

test 8 February 2010
ISE 2010 scales new heights

Integrated Systems Europe (ISE) 2010 has achieved the highest visitor total in its history, with 28,489 people attending last week’s event. The figure represents a 14.4% increase on the 2009 total of 24,912.

The announcement of the visitor total at the show’s close on the afternoon of February 4 confirmed the buoyant mood discernible throughout the event. Companies from across the AV spectrum – lighting suppliers, audio manufacturers, video technology developers and more – reported strong, quality footfall from the moment the show opened at on February 2.

The success of the show – the seventh in ISE history – reinforces the event’s status as Europe’s primary and most influential AV systems integration showcase.

Moreover, as organiser Integrated Systems Events looks ahead, there is reason to expect that the next event will even better – 83% of space has already been rebooked for 2011.

Mike Blackman, MD of Integrated Systems Events, commented: "We are delighted to have once again hosted a record-breaking event here in Amsterdam. To have posted a substantial increase in attendance after such a tumultuous business year is a reflection of the long-term strength of our industry, and a vindication of our marketing programme which was more extensive than ever this year.

"Perhaps just as importantly, our remarkable percentage of rebooked space for ISE 2011 demonstrates that our exhibitors did not merely have a busy show – they enjoyed three days of substantial new business opportunities. This confirms our belief that the market for professional AV and electronic systems integration still has plenty of growth potential for the future."

For more on exhibitors’ 2011 plans, see the separate story on this e-Daily.

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