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ISE 2010 draws new exhibitors from across the spectrum

test 5 January 2010

Major audio, lighting and video companies will make their Integrated Systems Europe (ISE) debuts this February, writes David Davies. L-Acoustics, XTA Electronics/MC2 Audio, Stealth Acoustics, Martin Professional and fasttel are just a handful of the 100+ names set to exhibit at ISE for the first time when the 2010 event gets underway on 2 February.

In total, ISE 2010 – which will be held at the Amsterdam RAI – is set to host in excess of 500 exhibitors.

The ability to reach contractors who may not attend many other trade events and the show’s comprehensive integration remit are among the factors cited by the newcomers in explaining their decisions to exhibit.

“ISE has quickly established itself as a ‘one-stop’ event for the contracting market in Europe,” said L-Acoustics marketing director St_phane Ecalle. “Our corporate and product strategy is being increasingly geared toward the fixed installation market, and we will be presenting new products exclusively dedicated to installed sound applications. We will also be making some important announcements regarding a special network of L-Acoustics certified providers that is being created.”

Lars Dall, v-p of Martin Visual Solutions at Martin Professional, also cited a change of emphasis in elaborating upon the background to the company’s ISE debut. “Over the past few years, Martin has redefined itself into a more broad-based visual solutions company rather than just a manufacturer of lighting products,” he said. “This has opened up a variety of markets for us such as cruise ships, theme parks, sports arenas, shopping malls, hotels and resorts, and other commercial settings. ISE attendees serve these markets and are precisely the group of people we are trying to reach. We will be showing new solutions at ISE and are very much looking forward to everything the show has to offer.”

For Stealth Acoustics’ v-p, Steve Olszewski, the show underlines the growing acceptance of “aesthetics in systems integration”. “We believe that exhibiting at ISE and demonstrating what is uniquely possible with our best-in-class invisible speakers will help elevate the artistic and performance outcome of projects for system integrators, custom installers and their customers,” he added.

Elsewhere, MC2/XTA’s Bill Woods highlighted the “positive feedback” about the show the company has received from its distributors in recent years, whilst fasttel CEO Filip Hoskens told II that he hoped to “reach a more international audience” for the manufacturer’s door-entry/smart-phone solution, Cult.

Meanwhile, SurgeX International’s Michael McCook noted that the company had been exhibiting at InfoComm in the US since 1997, “helping to provide us with great success in establishing our unique technology as the industry leader in the AC power field. The close ties between InfoComm and ISE, and our introduction of SurgeX International products, makes it a natural fit to exhibit at ISE for global exposure and growth.”

“With its emphasis on integration and convergence, ISE has always been the kind of show where visitors can find something truly unexpected,” summed up show organiser Integrated Systems Events’ MD, Mike Blackman. “With so many new exhibitors to complement our hundreds of returning companies, together with a wide variety of training opportunities from CEDIA and InfoComm International, we believe our attendance will hold up exceptionally well. Indeed, our pre-registration levels are already running ahead of expectations, confirming that this is the show to attend if you are looking for new opportunities in 2010.”

Look out for more ISE-related previews and product announcements on II over the next couple of weeks.

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