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Expansion for InfoComm on its 75th birthday

Jo Ruddock 4 February 2014
Terry Friesenborg

To mark its 75th year representing the commercial AV industry, InfoComm International announced plans to expand its global offerings, to create new workforce development initiatives, to foster relationships with allied industry groups and to develop programs to encourage industry quality.

Speaking at ISE 2014, Terry Friesenborg, InfoComm’s senior vice president of international development, confirmed that the organisation is in the process of expanding its staff devoted to serving Europe, India, Australia and Latin America.

“For the last several years, InfoComm International has invested resources into developing tradeshows and member activities in key markets worldwide,” commented Friesenborg. “Now that our activities have achieved a certain level of maturation and success, InfoComm is re-investing in these regions and expanding our scope so we can take our involvement to the next level, in careful consultation with our local members and the regional marketplace.”

InfoComm will be providing more programmes and websites in local language and is expanding its current roster of regional advisory groups in Australia, Germany, India, Mexico, the Middle East and the United Kingdom to include Italy, Brazil and Colombia.  The organisation has also forged a joint effort with AMX to provide expanded networked AV systems training in the UK and selected cities in continental Europe.

InfoComm is also broadening its market research offerings this year, according to InfoComm senior vice president, member services Duffy Wilbert, CTS, CAE. Beyond issuing its biannual Global Market Definition and Strategy Study, InfoComm plans to offer in-country reports for the United Kingdom, France, Germany, Russia, Brazil, China, Mexico, Colombia, Australia and the United Arab Emirates. In addition, for the first time InfoComm will be releasing its Compensation and Benefits study for Europe, Asia and beyond.

“InfoComm International’s goal is to increase the amount of actionable market intelligence available globally,” said Wilbert. “These efforts are aimed at assisting the global industry make reasoned choices when it comes to market entry, staffing and fostering a stronger AV community worldwide.”

Stand: 11-N100


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