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HDBaseT Alliance expands again

David Davies 24 May 2011
HDBaseT Alliance expands again

Atlona Technologies is the latest company to join the HDBaseT Alliance, which promotes the development and adoption of the HDBaseT standard for multimedia connectivity.

Established in June 2010, HDBaseT Alliance was created by LG Electronics, Samsung Electronics, Sony Pictures Entertainment and Valens Semiconductor to promote and standardise HDBaseT technology for whole-home distribution of uncompressed HD multimedia content. A number of Adopter Members have already been announced – including AMX, Crestron, Gefen, Grandbeing Technology and Smart Home Engineering Corp – with Atlona the latest to swell their ranks.

In a nutshell, HDBaseT enables a single LAN cable to replace multiple cables and connectors in both home and business environments. The technology is optimised for video applications and can connect all entertainment devices in a setting by providing the 5Play convergence of uncompressed full HD digital video, audio, 100BaseT Ethernet, power over cable, and various control signals.

“We are honoured to welcome Atlona as a valued member and representative of HDBaseT Alliance,” said Ariel Sobelman (pictured), president and chairman, HDBaseT Alliance. “With support from leading companies such as Atlona, HDBaseT technology is positioned to become the unrivalled next-generation home networking transport. By working collaboratively to leverage our members’ collective and invaluable expertise, we are confident we can accomplish this goal.”

“We are proud to join HDBaseT Alliance and play a role in advancing the adoption of the HDBaseT standard,” said Ilya Khayn, president of Atlona Technologies. “In our own products, HDBaseT technology has provided our customers with a number of unique benefits for applications with remotely located equipment requiring the highest-quality video. The end result is greatly simplified installations and lower costs for integrators, and unrivaled performance for their clients. As the standard continues to develop, we look forward to helping the Alliance achieve its goals.”

Atlona currently offers a number of products based on HDBaseT technology, including the AT-DVI4-100SR and AT-HD4-V110SR DVI HDMI extender kits. The company’s extenders and matrix switchers based on this technology will be on display at InfoComm 2011 next month.

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