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Google and German Chancellor Merkel to open CeBIT 2012

James McGrath 25 January 2012
Google and German Chancellor Merkel to open CeBIT 2012

Showcasing in excess of 4,200 companies, including the likes Canon, Google, Xerox and Motorola, CeBIT 2012 will return from 6-10 March in Hannover, Germany.

As an exhibition that claims to be the number one event in the digital industry’s calendar, it will be displaying much of what companies in the digital and networked arena have to offer – from robotic book scanners and notebooks to enterprise communications and the latest Cloud computing technology. With ‘Trust and Security’ high on the keynote agenda at CeBIT 2012, there will be much emphasis on that very phrase in the organisation and running of the show – with a host of high profile names attending and speaking in Germany, a list which includes German Chancellor Angela Merkel and Brazillian President Dilma Rousseff, security will inevitably be high. 

The keynote theme itself is ‘Managing Trust’, a topic which has the primary function of “reducing the gap between confidence in modern technologies and the actual trustworthiness of digital solutions”, according to Ernst Raue, Deauste Messe board member responsible for CeBIT. "The greater the trust in the solutions and applications of the international ICT industry, the faster the global economy can grow.’ Eric Schmidt, executive chairman of the board for Google –who will be exhibiting in several areas of the show – will address the crowd in at the official opening of CeBIT, enlightening an audience of 2,000 with “his visions for tomorrow’s digital industry and networked society’. Within the networked society bracket comes the Smart Home Forum, which brings a new exhibition focus to the show, incorporating ‘intelligent home networking’; a segment that emphasises how life components are increasingly networked, and how this can be use to help save on energy and make life more secure and convenient. CeBIT 2011 attracted around 339,000 visitors from more than 110 different countries, helping to create 7 million business contracts thanks to 70% of the trade visitor having some kind of investment power.  
www.cebit.de

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