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Glasses-free 3D at ISE

Ian McMurray 3 February 2011
Glasses-free 3D at ISE

3D is likely to be a topic of major interest at ISE, and 3D company Zero Creative is showcasing some of its newest 3D marketing tools, in partnership with Adder Technologies.

The Netherlands-based company operates worldwide with a team of over 100 people to deliver products and services to its business partners. The goal, says the company, is always to generate added value by using 3D technology, helping organisations to increase their product value and/or save costs using Zero Creative’s extended portfolio of 3D products and services.

Eye-catching xyZ 3D Displays, showing digital 3D advertisements in real 3D – without glasses – are expected to capture the attention of people passing by the Zero Creative stand, and these will be coupled with touch-less gesture based user interaction.

"This is the first time we will demonstrate this total emerging 3D interactivity to the public,” said Jean-Pierre van Maasakker, Zero Creative chief executive, “but the sneak previews we had for some selected customers were absolutely overwhelming and the positive feedback was even higher than expected.”

Adder and Zero Creative will also be demonstrating the distribution of glasses-free 3D signage across Adder’s INFINITY IP media matrix.

“Glasses-free 3D is a hugely powerful medium for digital signage, allowing your message to really stand out from the crowd,” said Jamie Shepperd, Adder Group marketing manager. “We are delighted to have Zero Creative on stand demonstrating how the industry can really take advantage of this technology in an end to end system built upon the AdderLink Infinity IP Media Network.”

www.zerocreative.com

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