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Full house: ABTT sells out and aims to streamline logistics

test 19 February 2007

Filling all three exhibition halls in London’s Royal Horticultural Halls to capacity, the ABTT Theatre show will again play host to over 100 exhibiting companies who will showcase a comprehensive range of products and services for professionals involved with equipping, refurbishing or upgrading their drama studio, theatre, auditorium or multi-purpose performance space.

A key aim of the event is to show all aspects of performance technology and offer practical advice from leading suppliers about the enormous value that can be added by investing in this technology.

Committed to building on the show’s success, the organisers aim to expand the show’s attendance which grew by 5% last year to over 2,400 visitors, and included Theatre and Venue Managers, Technical Directors, Technicians, Technical Managers, Heads of Drama Departments, Architects, Consultants, Designers, and Building Services Managers.

To maintain this level of growth, the organisers say they are expanding their PR and marketing campaign to raise awareness of the show, with a drive into both education and the public sector.

On the ground, an improved Registration and Welcome Area will be realised in The Lindley Hall. By dedicating more space to a new entrance point, the organisers say the visitor experience will be enhanced. More registration stations will speed up the visitor arrivals procedure dramatically, while optimising the show’s Vincent Square entrance.

Theatre Show Director Roger Fox comments: “Our aim is to build on last year’s outstanding success and move the ABTT Theatre Show forward. We want both our visitors and exhibitors to maximise the opportunity the Show offers. Our hope is that by streamlining our reception arrangements we will greatly improve the visitor experience. We are anticipating an even greater footfall at the Show from end-user technicians from the UK and mainland Europe, and we want them to be happy.”

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