Float4 creates iconic media installs at Cincinnati development2 August 2017
RealMotion technology has been selected as the backbone of a digital media installation at the Liberty Lights Center, a multipurpose development in Cincinnati focused on community life, well-being and connectivity.
RealMotion is the technology division of design studio Float4, and the install, which is guided by Marcela Sardi’s vision, utilises LED content mapping and CMS customisable content to power an immersive experience. The project involved three distinct digital canvases that are integrated into the physical architecture of Liberty Center’s retail space to create and reinforce an overall sense of place and community.
“RealMotion’s unique capabilities perfectly co-ordinated content across irregularly shaped surfaces while the variability of real time visuals was driven by the natural, random cyclic changes in seasonal climate,” said RealMotion CTO Sevan Dalkian. “This allowed for dynamic, continuously evolving content that no other platform could create.”
RealMotion’s unique capabilities were crucial to the success of this project. “RealMotion is equipped with a tool that allowed the technicians to pixel map the content, which ensured that it was well mapped on the outdoor custom LED display,” Dalkian continued. “The platform seamlessly integrated with the client’s CMS, enabling them to quickly and easily schedule content pieces and customise assets. We also provided a generative particle system that takes shape in accordance with a set of data controlled by the CMS and live feed.”
According to Float4 co-founder Alexandre Simionescu: “the objective was to create three iconic digital media installations that function as truly integrated physical features within the architectural confines of the retail centre. The challenge was to deliver the highest quality digital experience with aesthetic diversity while creating a flexible content inventory for use across non-traditional displays.”
Behind the scenes of the media experience, a facility-wide central control system designed by Smart Monkeys provides a flexible, smart infrastructure that supports ongoing operations and paves the way for future development opportunities. “The flexibility provided by the RealMotion Servers allows us to have confidence that we can accommodate challenging expectations without limiting creative desires,” said Mitchell Schuh, director of technology for Smart Monkeys.
Within Liberty Center’s central Foundry building, The Forge (pictured right) – a large-scale LED display integrated above an active hearth – enlivens the ‘Living Room’ space, which serves as a gathering point for Liberty Center guests and residents. On the Foundry’s rooftop, The Beacon (pictured main), a LED-clad, high-tech interpretation of the traditional factory stack, is at once a symbol of the region’s rich industrial heritage and an expression of the role Liberty Center plays as a focal point for surrounding communities.
Finally, The Rosette, a programmable LED display evocative of traditional stained glass, uses RealMotion’s generative content capabilities to display imagery that morphs between symbols drawn from a diversity of religions. The challenge was to figure out a real-time algorithm that would generate a constantly changing kaleidoscope of assets that would also meet the designer’s aesthetic standards. This was achieved through RealMotion’s customisable scripting tools.