Flagship Austrian sports store selects BrightSign signage20 June 2012
Austria’s foremost retailer of sports equipment and sportswear, Intersport Eybl, has chosen a BrightSign digital signage solution for its new flagship retail store, the Eybl World Store, Vösendorf.
Intersport Eybl is the biggest retailer of sports goods in Austria. Its new 14,000sqm store, which opened in January, is modelled on the Olympic Stadium in Beijing.
To engage customers within the four-level sales area, Intersport Eybl commissioned Lackner Mediasystems to create four video walls, comprising 28 synchronised screens. Each screen is driven by one of 28 BrightSign HD210 digital display controllers. This enables the delivery of Full HD content, custom produced for specific departments and synchronised over a secure network via the BightSign’s Ethernet connection. Furthermore, a specially developed Internet portal allows store managers to upload content and enables the installation partner to offer proactive service and management of the players.
The HD210 Networked Looping Model offers a robust media-handling platform for video and image playback, with Full HD 1080p video playback, looping media and simple-to-use playlist creation and publishing through the included BrightAuthor software. Its multi-zone and full screen layouts support video, images and text tickers, whilst networking capability enables Live Text, Twitter feeds, networked databases and RSS content feeds.
Lackner Mediasystems CEO, Udo Lackner, explains: "We believe BrightSign has a successful future in the growing signage market, which is why we decided to standardsise on it, and recommend BrightSign rather than any other media player. It has proven so popular with many customers as well as Eybl, that we established our own portal where the customer simply uses an Internet connection and the BrightSign will be automatically routed to our portal. The content administration functions built into the portal support easy handling of content updates for our customers.”
"A further advantage of the portal is that we can offer proactive service and diagnostic reports, since the BrightSign players can be automatically accessed and controlled remotely," he finishes.