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Extron pulls out of InfoComm and ISE shows

Paddy Baker 29 February 2012
Extron pulls out of InfoComm and ISE shows

Updated with InfoComm response – 29 February

Extron Electronics president Andrew Edwards has announced that the company will no longer exhibit at the InfoComm and Integrated Systems Europe trade events, effective immediately. The company will instead focus its efforts, staff, and resources on activities that directly benefit its customers, starting with additional training facilities and expanded customer support in the US and around the world.

"Extron has exhibited at every InfoComm-USA show since 1986, and at ISE since 1999. We have enjoyed and appreciated what InfoComm-USA and ISE have become,” said  Edwards in a webcast. “However, we have concluded that the time and energy put into exhibiting at these short three-day events can better serve our customers by being repurposed toward activities that provide direct benefit and support to our customers.  Specifically, we are focused on the creation of additional Extron support and training facilities both domestically and internationally."

He continued: "Extron is built on a philosophy of training and education, and each year thousands of you attend Extron Institute worldwide. Much of the effort that previously went into preparing for and exhibiting at InfoComm USA and ISE will now go toward making Extron training and support even more accessible."

InfoComm International responded to the announcement with a measured statement from Randal Lemke, executive director and CEO: "For 25 years Extron Electronics has been an exhibitor at the InfoComm event in the United States. Over the years Extron has added its imprint to our shows around the world, including our Integrated Systems events, which we co-own with CEDIA. 
“Extron has canceled its space at the InfoComm 2012 event in Las Vegas and has decided not to exhibit at Integrated Systems Europe in 2013. Extron will remain a member of InfoComm International and will exhibit at our other events around the world.
“The space reserved by Extron will quickly be taken by other exhibitors. In addition, InfoComm 2012 will be our biggest show ever held in the United States.
“Our association has produced trade shows continuously since the 1940s and we have seen many exhibitors come and go. We wish Extron the best of luck with their new business strategy.”

To further enhance the company’s customer service and support programs, Extron plans to open new training facilities in Dallas, New York, and Toronto. This will be in addition to the sixteen training and product demonstration facilities in major cities around the world, including Anaheim, Raleigh, Washington, DC, Amersfoort, Singapore, Tokyo, London, Paris, Frankfurt, Dubai, Shanghai, Beijing, Seoul, Adelaide, Melbourne, and Bangalore.

These new training facilities, and others planned for the future, are designed and located to make it easier for AV professionals to participate in Extron training close to home and in their native language. Extron has also recently completed construction on two new, expanded headquarters locations in Anaheim, CA, and Raleigh, NC, which will be the West and East Coast hubs for Extron Institute technology training and product certification courses in the US.

Additional product training and customer support initiatives are expected to be delivered during 2012.

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