European success for BrightSign11 February 2011
Commemorating the shipping and installation of over 20,000 BrightSign solid sate digital signage players in Europe in 2010, BrightSign CEO Jeff Hastings presented Pierre Gillet, VP, European sales (pictured) with an award for outstanding performance at ISE.
European installations announced by BrightSign in 2010 include 1,500 networked sign controllers at 80 FNAC entertainment stores throughout France. This installation received two major awards, including the Golden Screen Award (Ecrans d’Or) for the best digital signage installation in the retail category by the French Digital Signage Association, APCAD. BrightSign players have also been extensively adopted by many of Europe’s museums and attractions, including the Letterkundig Museum, The Hague, The Netherlands; the Eden Project in Cornwall, England, and Bristol Zoo in England. Other 2010 successes include a project with Swiss sportswear manufacturers ODLO to showcase a new range of high-technology cycling undergarments.
"Europe has taken the cost effective reliability of BrightSign’s players to heart,” said Hastings, “and we’re excited that we’ve seen adoption across the full spectrum of customers. FNAC is the largest digital signage network in France, and it makes full use of the features and functionality of our top of the range player. Equally, some of Europe’s many cultural attractions have adopted our entry level products, offering them the same performance and crisp image reproduction without paying for functionality that they don’t need. Pierre Gillet and his team of channel partners and VARs are the engine that has taken our technology to the European customer base. Their success has been spectacular and I warmly congratulate them on their achievement."
"Our success in Europe would not have been possible without the support of our European network of 20 channel partners,” said Gillet. “Each and every country in Europe is distinct, and digital signage products in particular need to be introduced with a sensitivity and understanding of the local culture. Our channel network includes effective partners in every major country in Europe, and I thank them for their support in building a strong presence for BrightSign in this market."