Essen’s Rathaus Galerie destination gets four Mitsubishi LED screens19 April 2013
Mitsubishi Electric has installed four LED screens at the landmark Rathaus Galerie retail and leisure destination in Essen, Germany.
The Rathaus Galerie is located in the heart of Essen’s city centre. Covering 31,000m2, it is home to 60 shops and a wide range of food outlets and restaurants. A total of four Mitsubishi Electric LED screens have now been installed in this prime location, providing advertisers with a state-of-the-art, out-of-home delivery channel to achieve optimum exposure. Mitsubishi Electric is currently in the process of building a fast-growing network of large LED screens in main cities throughout Germany, having successfully installed similar systems in Cologne and Hamburg.
Covering 10.65 m2 each, two LED screens are placed in an eye-catching position in the ground floor retail area of the Rathaus Galerie, greeting visitors as they enter. Each screen consists of four AVL-ODT10 LED modules, measuring 4.16 m wide and 2.56 m high. Resolution is 416 x 256 pixels at 10mm pitch. In addition to life-like colour reproduction and uniformity, Mitsubishi says that they deliver exceptional contrast performance thanks to the patented pixel and surface design.
"Even when strong sunlight streams through the glass roof, brightness is extremely good," said Sven Farrenberg, CEO at Locator and responsible for marketing digital advertising space. "That is a very high standard, which has been rarely achieved by displays used in Germany up to now."
Two further LED screens are installed outside, each of 19.7m2 (5.12 m wide x 3.84 high) The 10mm AVL-ODQ10 screens deliver a resolution of 512 x 384 pixels and a 5,000 cd/m light output, making them visible to passing motorists approaching from the north and south using the four-lane Schützenbahn that passes beneath Rathaus Galerie.