News Integrated Technologies
installation logo

Electrosonic equips NASCAR Hall of Fame

Ian McMurray 24 November 2010
Electrosonic equips NASCAR Hall of Fame

NASCAR – the National Association for Stock Car Auto Racing – is a uniquely American institution and, like many American institutions, it has a Hall of Fame.  Electrosonic – headquartered in Dartford, UK – has recently completed a project that gives the 150,000 square foot Hall an AV installation appropriate for the facility.

Electrosonic’s contribution to the NASCAR Hall of Fame begins when visitors approach the entrance and see a 28-foot wide Panasonic LED board with a high-powered sound system mounted on the façade.  Upon entry, visitors are issued hard-card tickets to the attraction.  Electrosonic used RFID technology to customise the experience for each person, as they insert their cards into numerous check-in stations throughout the exhibits.

Visitors are treated to a 12-minute history of NASCAR in the 278 seat Belk High Octane Theatre where Electrosonic has installed a triple projection system featuring Christie DLP projectors delivering images onto the curved 64 foot wide screen. Also on hand are more than 10,000 watts of sound. In the Great Hall, the main level’s huge open area, a 14 x 18 foot Fan Billboard is composed of 252 high resolution Christie MicroTiles and driven by a Christie Vista Spyder X20. 

Electrosonic has provided Glory Road, a banked ramp that simulates the banking (up to 33 degrees) at a number of tracks, with an array of video monitors. The road leads to the second floor, with additional monitors.  Glory Road terminates in the Hall of Honor where the Hall of Fame inductees are enshrined.  There, Electrosonic has configured a 16-channel WATCHOUT-blended oval projection system with Panasonic projectors. 

Electrosonic also provided the NASCAR Hall of Fame’s fibre optic backbone to ensure maximum signal quality and resolution end-to-end and developed a centralised control system for easy functionality and power saving via nightly shutdown.  Throughout the project, Electrosonic partnered with local AV contractors in a small business initiative that kept a significant amount of purchasing in the local area.

www.electrosonic.com

Similar stories