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Electrosonic acquires digital immersive theatre company

Ian McMurray 12 December 2012
Electrosonic acquires digital immersive theatre company

Electrosonic has acquired Global Immersion, a company involved in the design and integration of high performance digital immersive theatre attractions. Global Immersion will continue to serve the planetarium, institutional theatre and giant screen markets.

The acquisition, said the company, positions Electrosonic as the only company to offer digital immersive solutions across the theme park, museum, giant screen cinema and planetarium markets.

“This is a significant strategic move for both companies, and I am excited by the prospects presented by the acquisition,” says Jim Bowie, president of Electrosonic Group (pictured). “As a single operation, we will service an even broader range of markets, bringing further innovation and an expanded offering to our customers. Our goal to attract and develop the best industry talent has been one of the drivers of the acquisition. Together we will lead by consolidating our strengths and delivering the best visual systems in the world.”

Founded in 2007, Global Immersion is known for its work with highly specialised and technically-complex digital immersive theatres. The company has won multiple project and business awards, and has established a base of digital immersive theatre attractions worldwide. Its project portfolio includes the California Academy of Sciences, Adler Planetarium, Moscow Planetarium, Swedish Museum of Natural History, Peoria Riverfront Museum and Reuben H. Fleet Science Center.

“I am delighted with this transaction with Electrosonic,” said Martin Howe, CEO of Global Immersion. “It allows us to further expand our activities and develop our product and service offering, opening up new doors and bringing with it many synergies. The planetarium and giant screen markets are undergoing significant change as the digital revolution pace quickens. Electrosonic offers a range of benefits that our customers can immediately enjoy. Its international reach and broad technical expertise and capacity mean that we can more cost-effectively service a wider range of customers in more locations, while building upon our shared reputation for quality, performance and support.”

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