Drain Center taps ONELAN for 80-store digital signage system18 March 2013
With over 80 branches across the UK, Drain Center is a leading national supplier of drainage and utilities products to the professional construction market.
Drain Center wanted to create in-store advertising with a single TV per branch and maximise advertising space. The company required full control over branch by branch advertising without relying on branch managers to adhere to POS campaigns, with common advertising across all branches. The goal was to minimise traditional POS and to save on print wastage.
In particular, Drain Center wanted one company able to provide overall consultancy both creatively, technically and logistically. It was a key requirement for Drain Center to have a single agency responsible for its content design and cross channel marketing requirements. ONELAN and OneMedia were chosen as they satisfied this criterion, and because the project cost was one-off versus ongoing annual licence fees. Sys-Teams were the integrator responsible for the installation and commissioning of the hardware.
The project was successfully trialled with a pilot. A ONELAN Millennium Net-top-box (NTB) is installed in Drain Center’s headquarters and ONELAN 650S mini NTBs are being installed in individual stores.
A combination of third party advertising and Drain Center promotions is being shown on the digital signage in each store. The ONELAN media players continue to be monitored by OneMedia Monitoring. Drain Center is said to be very satisfied and now selects OneMedia as its go-to agency for all its creative requirements including developing new brand guidelines and assisting with the instore refurbishment. Briefs are supplied as single campaigns integrating both print and digital formats.