Decima to distribute Coda Audio in Italy12 July 2016
Coda Audio has named Decima as its distributor in Italy with the manufacturer keen to grow its profile in the territory.
Decima has a near 70-year history as a distributor and integrator and has built up a reputation through its expertise in the provision of solutions for venues and auditoriums throughout Italy.
The partnership came about as a result of a Decima customer remarking on the quality of a Coda system they had heard. Decima representatives then approached Coda Audio and were invited to a system demonstration in Hannover.
Enzo Trovato CEO of Decima commented: “We were blown away by the power and clarity we experienced at the demo. In theatre installations audio is not necessarily something that is a regular feature of every job but we work on a variety of other fixed installations and we knew immediately that with Coda Audio systems at our disposal, this aspect of our offer could be expanded.
“Decima now has an experienced audio-specialist to take care of this side of the business. In our sales and distribution capacity, we know that our rental and hire customers will share our view of Coda as a great investment and we’re sure that we can establish a strong position in the market for this excellent brand.”
Paul Ward, sales and marketing director for Coda Audio added: “We’re delighted that Decima has taken on this role. We are experiencing rapidly increasing demand across the globe for Coda products as more and more people become aware of the advantages of our systems. Our distribution partners are fundamental to this growth and play a key role in communicating the Coda message. As a long-established and highly respected company with a thorough understanding of the Italian market, Decima constitutes an ideal partner in this important territory.”