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Dataton brings Renault Megane III to life

Andrew Brister 4 September 2012
Dataton brings Renault Megane III to life

Vinilo Lab used Dataton Watchout for Colombian launches of the new Renault Mégane III family car in Bogota and Medellin. Dataton Watchout multi-image display and presentation software was provided by Dataton Premium Partner Omagica to Bolivia-based projection specialists Vinilo Lab  for use in the launch of the new Renault Mégane III family car. Talking about the exciting project, Eduardo Ortega, media director, Vinilo Lab explained: “Our client wanted the look and feel of an action-packed and high drama film. To create the drama, we put Watchout version 5.2 through its paces and took full advantage of the new corner-pinning feature which allowed us to manipulate the corners of the desired projected image around curved surfaces such as the cars’ wheels. Here an extra projection layer was added to make the motion effect even more realistic and fast-paced. As the car was suspended and lowered into the stage area during the show, the result was perfectly synchronised.” The event was attended by a packed audience of brand management, television and media as well as regional Renault dealers. “Dataton is no stranger to vehicle launches,” said Fredrik Svahnberg, marketing director at Dataton. “Having a system that is reliable, easy to use and as robust as Watchout is testament to its success. We look forward to seeing more installations as impressive as the Renault Megane launch using new and enhanced features of Watchout in the future.” A movie of the event can be found here: 

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