Clear benefit in HDMI packaging12 February 2015
The Clear Series 2 HDMI cables now come in smart new packaging that is designed to make a great first impression and should benefit the installation process (storing, jobsite and client presentation phases).
“Most wire and cable companies in the custom channel ship their HDMI cables in clear bags which are either heat-sealed or zip-locked,” said ICE Cable Systems’ president, Brian Rizzo. “Integrators prefer bags because they can easily be stored in a work truck where space is a premium. The problem is that they look like sandwich baggies; this doesn’t make for a great presentation to your client.”
ICE wanted to design a bag with an upscale feel that offered enhanced functionality. It decided on a re-sealable package with lush artwork and glossy coating, plus hang-holes for retail presentation. “We incorporated a really tough plastic exterior that can take a beating and protect against water damage too. All these features combined make for a bag that exceeds the daily demands of the integrator,” said Rizzo.
The Clear Series 2 HDMI cables come in lengths from 50cm to 30m.