Christie surpasses 12,000 digital cinema installation milestone30 June 2010
Christie has announced that it has shipped and installed more than 12,000 digital cinema projectors worldwide, giving it, according to the company, a 65% share of the total global market.
The company also announced the opening of a new manufacturing facility in Shenzhen, China to meet the growing global demand for digital cinema projectors. The new facility will significantly expand the company’s production capabilities, with projectors scheduled to roll off the assembly line in July. Production will begin with the Christie CP2220 and the Christie CP2210, with the Christie CP2230 to follow. The Shenzhen factory will initially feed the Asia Pacific market, freeing up capacity at Christie’s North American plant to increase supply to the rest of the world.
“We are in high gear, working with resellers and exhibitors to quickly digitize screens and take advantage of the new crop of 3D movies arriving in theatres,” said Craig Sholder, Christie’s vice president of entertainment solutions. “We are also pleased to report that Christie’s phenomenal success in North America, where it holds more than 70% of the market, is now being echoed in Central and South America, where orders for digital projectors have jumped appreciably. Christie is the overwhelming projector of choice because exhibitors recognize our Series 2 projectors offer the best light efficiency and lowest cost of operation.”
In Europe, Christie says that it has a 54% market share with close to 3,000 projectors.