Christie at Cine Expo2 July 2011
Formerly Cinema Expo International, the newly styled CineEurope celebrated its 20th anniversary at Amsterdam’s RAI. Now the official convention of UNIC, the International Union of Cinemas, CineEurope provided a glimpse into the future of cinema technology.
Following on from IBC’s Digital Cinema Summit at the same venue last year, where Christie gave the first public showcase of 4K DLP Cinema technology, the company showcased its first 4K DLP Cinema projector, the Christie CP4230. Meanwhile, a second Christie 4K DLP Cinema projection system was on hand in the RAI Theatre, alongside Christie’s 2K DLP Cinema, to support digital screenings. Christie has been supporting digital screenings since the handover from Texas Instruments over eight years ago, when the company first screened Disney’s Finding Nemo at the show.
Christie supported the screening of a number of studio product reels and features, including the Millennium Event Awards, Disney’s The Help and 20th Century Fox’s What’s Your Number?, and this year was particularly momentous as it saw Christie screening the final instalment of Warner Bros’ epic franchise Harry Potter and the Deathly Hallows: Part 2 in Digital 3D on the final day of the trade show.
Other cinema-related equipment and product information available on the stand included: Christie CDXL-SD Short-arc Xenolite lamp series and Christie CDXL high performance lamp series; Christie CXL short-arc xenon lamp series; Christie Cinema Multimedia Adapter (with or without AES) for alternative content display; Christie ACT Automation Controller, for digital cinema and post production; and Christie MicroTiles.
“The range of our award-winning products demonstrates our desire to remain at the vanguard of display technology,” said Richard Nye, cinema sales director, Christie EMEA, “from true 4K cinema capability with our DLP Digital Cinema projectors to the unique MicroTiles, which fulfills a wide range of digital signage requirements — particularly exhibitors’.”