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Cayin digital signage helps Muñoz keep up to speed

Andrew Brister 9 April 2014
Cayin digital signage helps Muñoz keep up to speed

Cayin points the way forward with digital signage solution for Mexican call centre.

Muñoz Corporativo is one of the largest call centre companies dedicated to managing and developing multichannel campaigns in Mexico. With more than 20 years of experience, Muñoz Corporativo has worked with countless global brands to achieve their goals with its high-quality services, including data collection, customer surveys, telemarketing, technical support and direct mailing.

As a fast-growing company, Muñoz Corporativo requires a reliable, robust, and easy-to-update system to manage its internal communication among different branches including four call centre floors housing more than 900 positions. In order to efficiently meet various demands from its clients, Muñoz Corporativo needs a complete solution to integrate timely information for various campaigns including surveys, metrics, strategies, etc.

By co-operating with Difraxion Group, Cayin deployed 101 SMP-WEB4 digital signage players with 101 displays in each branch of Muñoz. Each screen will instantly show specific information to its target audience. Through the deployment of CMS-80, administrators can centrally deliver and schedule messages to each branch via network.

In a fast-paced company like Muñoz Corporativo, successfully managing the internal communication is a key success factor. Cayin’s digital signage solutions can help Muñoz Corporativo effectively deliver its message to different branches. Administrators can easily manage and schedule various types of content through the central control system, such as web information, live streaming videos, instant feedback from each branch and executive announcements and emergency notifications.

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