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Casio to enter digital signage market

Ian McMurray 9 January 2013
Casio to enter digital signage market

Casio is to launch a new digital signage business at the end of this month. Driving this new business is Casio Signage, which the company describes as a cutting-edge advertising tool with the power to captivate passers-by with a realistic-looking character that talks to them from the screen.

The screen itself is actually shaped like the character, which can be freely selected to match the characteristics needed to bring people into a store. The character’s appearance and voice can be changed to deliver a consistent and relevant message to customers, increasing interest and footfall.

Retailers simply provide Casio with a still image and text, and Casio animates the image and adds the voice. No video production is required for stores. Casio can provide cloud services such as NFC (near field communication) for customers with smart devices.

Casio Signage requires no installation work, making it easy to place almost anywhere in the store. It also offers multifunction support enabling users to select content which is most relevant to them such as language selection.

The unit is small with a 470 mm × 535 mm footprint. No installation work is required just a power supply. Its laser & LED hybrid light source is expected to deliver approximately 20,000 hours of life.

www.casio.com

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